The true face of fur.
Acting on complaints by the Global Action in the Interest of Animals (GAIA), the ASA looked into an ad touting fur for its eco-friendly attributes.
From the ASA Ruling– “we concluded that the ad was likely to mislead…the ad breached CAP Code rules 3.1, 3.3 (Misleading advertising), 3.7 (Substantiation), 11.1, 11.3 and 11.4 (Environmental claims)”
Im so glad that members of GAIA stepped up and did this! Fur is definitely NOT green or Earth-friendly in the slightest. People deserve to know the truth, and the animals deserve respect. There is only one reason people buy fur: Vanity.
Each mink skinned by fur farmers produces about 44 pounds of feces in his or her lifetime. That adds up to 1 million pounds of feces produced annually by U.S. mink farms alone.
Waste from fur farms is poisoning our waterways. In December 1999, for example, the Washington State Department of Ecology fined one mink farmer $24,000 for polluting ditches that drain into a local creek. The Environmental Protection Agency has also filed complaints against companies involved in fur production and transportation for illegally generating and disposing of hazardous waste from the processing of pelts.
Raising animals for their fur also pollutes the air. In Denmark, where more than 2 million minks are killed for their fur annually, more than 8,000 pounds of ammonia is released into the atmosphere each year.
Producing a fur coat from ranch-raised animals takes more than 15 times as much energy as does producing a faux-fur coat.
Fur is only “natural” when it’s on the animal who was born with it.
Once an animal has been slaughtered and skinned, his or her fur is treated with a soup of toxic chemicals to “convert the putrefactive raw skin into a durable material” (i.e., to keep it from rotting). Various salts—along with ammonia, formaldehyde, hydrogen peroxide, and other chromates and bleaching agents—are used to preserve and dye fur.
Fur: astonishingly cruel AND disgusting, what more could you ask for? Thanks EFBA, but I think I’ll stick to hand-me-down corduroy.